新航道雅思暑假培训:雅思口语话题之盲盒-雅思口语换题_雅思口语换题解析

新航道雅思暑假培训:雅思口语话题之盲盒

作者： 2024-07-10 11:23:26 阅读量：

专业的天津雅思暑期课程就选新航道雅思暑假培训，新航道雅思封闭集训学习中心的定位是要打造真正的封闭学习中心，吃住学三位一体，封闭式管理！现在报名享8折优惠！今天，新航道天津学校小编给大家带来的是雅思口语话题之盲盒，一起来看看吧。

说起购物，大家可能很快就联想到“双十一”“打折”“名人代言”“品”等。不过在今天的文章中，蔡蔡要和大家分享的内容是“盲盒”。（这期有关盲盒的语料和素材，大家也可以灵活应用到其他雅思口语题目，如shoes, costumes, advertisments, etc..）

盲盒，在外媒报道中常用的说法是mystery box, blind box, blind bag.

其实在“盲盒”潮兴起之前，大家可能已经在购物过程中接触过类似的事物——福袋（grab bags/fortune bags)。另外在我们购物时，商家为了吸引消费者，可能还会随机赠送礼品。

但是为什么如今的盲盒比起之前的福袋或商家赠送的随机小礼物，更具吸引。越来越多的消费者，尤其是年轻的消费者对此乐此不疲？

之前传统的福袋的话，商家可能更多的是把一些过季、甚至稍有瑕疵的服装、首饰等打包在一起降价售出。当消费者拆开福袋，发现没有一件物品是自己心仪的，或是质量堪忧，自然就失去了买福袋的欲望。

In the past, we had similar marketing that has been used for a while - in the form of grab bags on Amazon and other online marketplaces. However, such grab bags didn’t really capture the market. The main reason could be that online retailers just packed defective or out-of-date products in the box and sold them altogether at a reduced price. The grab bags seemed a snip but in fact, many buyers were disappointed to find the products were of poor quality.

marketing 营销

grab bags 福袋

capture 捕获，抓住，吸引住

online retailer 网商

defective 有瑕疵的

out-of-date 过时的

at a reduced price 打折销售

snip 便宜的物品

专业的天津雅思暑期课程就选新航道雅思暑假培训，新航道雅思封闭集训学习中心的定位是要打造真正的封闭学习中心，吃住学三位一体，封闭式管理！现在报名享8折优惠！

相比之下，最近频出的盲盒（尤其是品牌盲盒），许多都包含了当季流行商品，即使盲盒里的东西不是自己最心仪的物品，但从品牌价值上来讲，也让许多人觉得捡了个便宜。要是拆的盲盒，是最难买的色号的口红，好评如潮的配饰，那更是觉得“赚到了”。

But blind boxes have gained rising popularity among consumers, especially female white-collar workers and Z-generation college students most recently. For one thing, uncertainty about the box content equals excitement and surprise combined. The experience could hook the consumers and more purchases might follow. For another, buyers usually get several well-liked items which more expensive than the whole box when purchased alone.

The mystery boxes introduced by some famous brands (e.g. Sephora make-up) are considered a great bargain. It would be exhilarating if the box contains your desired products - the most highly sought-after lipstick, for example, but it would be acceptable if they’re not your favourite items cos’ the box is generally worth the money.

gain rising popularity 越来越受欢迎

white-collar workers 白领

Z-generation 特指1990年代末叶至2010年代前期出生的人

hook 诱惑，吸引住

well-liked 很多人喜欢的

exhilarating 令人高兴，激动的

highly sought-after 受人追捧的，受欢迎的

归根到底，盲盒销售无非是商家们的营销手段之一罢了。他们充分利用了当代主流消费者的心理特点：他们成长在一个无忧无虑、各种需求都能轻易都到满足的时代，他们的满足感往往是转瞬即逝的，而这些年轻人们也似乎很享受这种即瞬的刺激感、惊喜与满足。或许也恰恰呼应了阿甘的那句话：life is like a box of chocolates that you will never know what you gonna get。随着经济的繁荣，对于这些消费群体而言，或许这些盲盒所带来的情绪价值大于盲盒本身的物质价值。

Anyway, from fortune bags to blind boxes, they’re just marketing hype. Brands are making full use of young people’s psychology. They are raised in a relatively carefree period when their demand for food and clothing could be easily met. Satisfaction or gratification derived from daily consumption tends to be transient or short-lived for them, but that's the way they seem to prefer it. Priced between dozens of yuan and about 100 yuan, the boxes perfectly allow them to get the experience - "Life is like a box of chocolates. You never know what you're gonna get".

Thanks to rising prosperity in China, millennials pay more attention to a product's "emotional value," other than its real value.

marketing hype 营销炒作

make full use of 充分利用

carefree 无忧无虑的

transient 短暂的，转瞬即逝的

short-lived 短暂的

popularity 繁荣

real value 实际价值

拆盲盒有趣、有惊喜，但也不要上瘾哦！目前各类盲盒都会有一个限制，除非是商品本身质量问题，概不退换。这样一来，如果拆盲盒拆到衣服不是自己喜欢的样式、口红不是自己喜欢的色号、护肤品不是适合自己皮肤性质的，这些商品不能退换，如果不能转手送给闺蜜或其他人，那基本上只有搁置了，岂不浪费……

However thrilling and exciting unpacking the box is, do not be obsessed with it. You know, most of the stores have a rule that if it’s not for the quality issues, the boxes are non-refundable. Therefore, you’re very likely to get some items that fall short of your expectations or don’t match you. In the end, you might end up setting them aside. What a waste!

unpack the box 拆开盒子

be obsessed with 对……着迷

non-refundable 不可退款的

fall short of one’s expectations 令人失望，未达到某人的预期

set…aside 搁置

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