天津雅思暑假班:雅思口语Part1和“广告”话题相关的语料和素材-雅思口语part1|新航道雅思

天津雅思暑假班:雅思口语Part1和“广告”话题相关的语料和素材

作者： 2024-06-22 16:35:57 阅读量：

专业的天津雅思暑假班就选新航道天津学校，新航道雅思封闭集训学习中心的定位是要打造真正的封闭学习中心，吃住学三位一体，封闭式管理！现在报名享8折优惠！在今天的文章中我们给大家梳理了一些和“广告”话题相关的语料和素材。

这个话题在雅思口语的三个部分其实都会有所涉及，所以还是需要做适当的储备才行。

广告可谓是无处不在。大街小巷，书籍杂志，电视（尤其是哪些电视剧中植入的广告），网上，还有路上的各种传单…… 广告不仅无处不在，似乎任何东西都可以打广告，汽车，电子产品，护肤美妆品，生活电器，药品，还有各种商店餐厅咖啡厅，如今连宠物美容啊，相亲平台啊，生鲜超市等都在打广告。当然，除了这些商业广告外，我们现在还能看到许多公益广告，比如呼吁大家进行垃圾分类、使用公筷、保护动物等等。

Advertising is ubiquitous. It’s sad but a hard fact. Adverts can be found in the streets, in books and magazines, on television and on the Internet. When we read a book or a magazine, we might find full-page adverts; when we browse the Internet, pop-up ads disturb us every now and then; when we watch our favourite TV drama, we see quite a few product placements, and even when we walk on the street, we quite often encounter those who hand out flyers to us, whether we want it or not.

ubiquitous / everywhere 无处不在的

full-page 一整页的/整版的

product placement / embedded marketing 产品植入

pop-up ads 弹窗广告

flyer 传单

Advertising is an inclusive business as almost everything can be advertised - automobiles, digital products, skin-care and beauty products, household appliances, medicine, and different kinds of shops and dining establishments. Besides, what used to be hardly seen are now advertised widely, like pet beauty salons, matchmaking sites, and fresh food supermarkets.

digital product 电子产品

skin-care product 护肤产品

beauty product 美妆产品

cosmetics 化妆品

household appliance 家用电器

dining establishment 餐饮场所

commercial 商业广告

matchmaking site 婚恋/相亲网站

Public service advertising is a popular and useful means for the government or NGOs to raise people’s awareness about important issues like garbage sorting, using serving chopsticks when having meals together and protecting wildlife species.

public service announcement / public service advertising 公益广告

garbage sorting 垃圾分类

serving chopsticks 公筷

专业的天津雅思暑假班就选新航道天津学校，新航道雅思封闭集训学习中心的定位是要打造真正的封闭学习中心，吃住学三位一体，封闭式管理！现在报名享8折优惠！

这些广告，有的制作拍摄得很有品质。不管是色调还是取景，还是广告台词，都给人一种高级感或者令人愉悦。而有的广告，则非常庸俗，常常利用一些夸张的词藻和虚假信息来哄骗消费者。

Some advertisements are impressive with their excellent shooting, framing, colour combinations, and scripts that showcase something superior or avant-garde. However, some ads can be vulgar and tend to exaggerate the effect by using ambiguous words to lure/coax consumers.

impressive 令人印象深刻的

shooting 拍摄

framing 取景，结构

script 脚本，台词

showcase 展示

avant-garde 先锋的，前卫的

vulgar 粗俗的

exaggerate 夸大

ambiguous 模棱两可的，不清不楚的

coax 哄骗，诱惑

lure 诱惑

无论广告质量好与坏，估计没有谁会热衷于看广告吧。当然，不排除一些学习设计、广告或者因为爱豆代言的小伙伴，很专门看某一些广告。要么是希望从中学习广告的精华之处，要么就是纯粹欣赏爱豆的美颜。

Few people would fancy watching advertisements unless they're practising a profession in fields like design or advertising. They probably want to learn from some of the best and most inspirational ads. Others, particularly younger ones, might enjoy watching advertisements because their idols endorse the products.

field 领域

inspirational 有启发性的

endorse 代言

除此之外，大家或多或少会因为广告的宣传而购买过某种商品。可能买的东西确实物有所值，当然也有不少是买回来后才发现交了智商税。并不是偏见，但整体而言，大多女性确实更容易受到广告宣传语或图像的诱惑，也因此冲动消费，买了不少并不真正需要的东西。

Admit it or not. You have purchased things at least one or two times because of ads. Maybe it’s advertised that the special offer is only available for a short period, or it’s plugged that it’s something you should never miss. And generally speaking, females are more susceptible to adverts. They tend to buy things on impulse and thus buy many unnecessary things.

special offer 特价，特惠

plug 广告v.

on impulse 冲动

be susceptible to … 易受…… 的影响

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